Planning on managing Google Ads for clients? Figuring out how much to charge them should be on the top of your list. If you charge too little, you’re leaving potential income on the table, and clients might start questioning the value they’re getting. But if you charge too much, you might scare off some clients … Read more
Are your Microsoft ads not getting any impressions even though it’s approved and running? I know how this feels personally, after spending a lot time setting up the campaign only to see it isn’t getting any clicks or even impressions. This happens because of either the keywords you selected, budget or account issues. But the … Read more
Was your credit card or bank account charged by Google ads when you haven’t run any ads? Or maybe there has been an overcharge from your Google ads account? If either of this is you, you might probably be wondering why this has happened and how to straighten the matter out and get your money … Read more
It’s important that you know yourself. But when marketing, something trumps that—knowing your customer. And here the trump card is the buyer persona. The importance of a buyer persona cannot be understated. It’s your window into understanding your customer. Think of the buyer persona as a key to unlock your marketing potential, drive sales, referrals … Read more
Advertising is at the core of the web experience. It doesn’t matter which site or service you visit, you will be shown ads. However, how do platforms or services determine which ads to show? This is where advertising personalization comes in. As a marketer, advertiser, or entrepreneur, you need to understand personalized advertising completely. You … Read more
To effectively reach your audience, you need to learn about them. That’s why there is multiple segmentation type for customers. One of those segmentation types is demographic. It is an interesting way to learn about your audience by segregating them based on different factors. Other popular types of market segmentation include: geographic, psychographic, and behavioral. … Read more