Best Lead Generation Softwares & Tools
Are you searching for the best lead generation tools for your business? You are in the right place, then. We have picked the best lead generation tools that will help you out in every step of lead generation, from collecting leads to organizing them. We all know a sales process is incomplete without lead generation. […]
Best Email Marketing Software & Tools
Email marketing is one of the most popular and cost-effective marketing methods. According to a report by Litmus.com, every $1 spent on email marketing comes back with a return of $36. As a result, email marketing is one of the best marketing strategies to grow your business online. Having an excellent knowledge of email marketing […]
How to Craft Realistic Buyer Persona & 15 Examples
It’s important that you know yourself. But when marketing, something trumps that—knowing your customer. And here the trump card is the buyer persona. The importance of a buyer persona cannot be understated. It’s your window into understanding your customer. Think of the buyer persona as a key to unlock your marketing potential, drive sales, referrals […]
The Ultimate Guide to Lead Scoring: How to Score Leads So They Convert
Lead scoring is a way for your sales department to put a number around how valuable a lead is. With lead scoring, each customer behavior or each action by the customer is given a certain value and the sum of these values together is the lead score. It differs for each company but is in […]
Instagram Hashtags: A Comprehensive Guide
So, is there still any way to boost your Instagram posts’ reach and impressions? Instagram hashtags are one of the best ways. Hashtags are one of the most effective ways to get more engagement on your Instagram posts. Instagram hashtags work as fuel for creators or businesses like us. Instagram hashtags can help you break […]
The Ultimate Guide To Lead Qualification in Sales
What is Lead Qualification? It is as easy as it seems. In simple terms, Lead qualification refers to assessing whether the lead is a good match for your product or not. Let’s connect with this consumer perspective. In lead qualification, salespeople first collect some basic information about their potential customers. Then, they analyze the information […]
Lead vs Prospect vs Opportunity in Sales: What’s the Difference
We usually get confused between Lead, Prospect, and Opportunity. Not only this, we often hear these terms in our sales process. But you never understood the actual meaning of them. There isn’t any specific definition for all these terms, but their characteristics differentiate them from each other. And those make a huge difference between them. […]
How to Close a Sale: 40 Best Sales Closing Techniques [Examples]
The best and the most important instruction that a sales rep can ever get is ‘Close the deal.’ Spending hours prospecting a client, studying and discussing your products and services a hundred times in front of the same client, or working hard day in and out in displaying the USP of your products. Everything is […]
Landing Page Fonts and Typography: The Definitive Guide
Fonts act as the first impression of your landing page copy. Landing page fonts are as important as the message you are conveying to your visitors. Having a well-designed landing page and content with bad fonts will ruin the tone of your message. Landing page fonts can vary depending upon the type of business or […]
How to Overcome Sales Call Reluctance with the Right Tactics
You are about to pick up your phone to dial the next phone number of your prospect and suddenly start thinking about what if the client says ‘No’ to buying your products or services. This is the most common feeling we get before cold calling prospects. Whenever we call prospects, we fear hearing ‘No’ or […]